Jason Whitlock has an excellent piece on a big issue in the NBA.
For close to a decade, NBA players have walked the thin line between love and hate with their customers. The players crossed it when Ron Artest and several Indiana Pacers climbed into the stands to brawl with spectators. Commissioner David Stern instituted a string of new rules — dress code, tougher restrictions prohibiting fighting, 19-year-old age requirement for the draft — to push the players back on the other side of the line.
Those Band-Aid policies are starting to break. The players, many of whom have never grasped the need to understand and satisfy their customer base, are beginning to unwittingly push back.
Soaked in the arrogance of fame, wealth, immaturity and business ignorance, the players have dramatically reshaped the league with their free-agent and impending free-agent maneuvers.
In doing so — in destroying basketball in Cleveland, Utah and Denver — LeBron, Melo, Amar’e and Deron reinforced the perception among fans that teams don’t matter.
“As a player, you have to do what’s best for you,” Wade told reporters in reaction to the Carmelo trade to New York. “You can’t think about what someone’s going to feel or think on the outside. You have to do what’s best for you, and that’s what some players are doing. I’m happy for those players that felt that they wanted to be somewhere and they got their wish.”
That pretty much sums up the mentality of the modern-day American and modern-day pro athlete. Pleasing the individual takes precedence over everything else. It doesn’t matter that the collective strength of the NBA made Wade rich. Wade and other NBA players must be concerned only with themselves. That’s the American way.
I agree with Whitlock that the problem is real, but I trace it back to the mid-80's. The old days, all you had to say was "Lakers-Celtics", and folks tuned in. Then the league began marketing the same game as "Larry and the Celtics take on Magic and the Lakers", and it all began to go south. That gave way to "Kobe and Shaq face off for the first time since the trade".
Once the NBA stopped marketing teams, and began marketing players, the die was cast.
David Stern owns a big part of the blame in today's mess.
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