TOURE NEBLETT: I mean, there's only 24 hours in a day, Krystal, so even if you unleashed a billion dollars of ads in October, you can't run 25 hours. But I mean we have - or the Obama campaign has - succeeded in, or attempted to succeed in, defining Romney early when Romney was undefined for many voters. So, I mean, that perhaps would be a value of June, July advertising, right?
(Emphasis mine)
But the MSM isn't in the bag for Obama, right?
